When it comes to selling a property, first impressions matter. That’s where show homes, show units and home staging come in. While all three are designed to present a property in its best light, they serve different purposes and audiences.
Show Homes: A tailored experience
Show homes are meticulously crafted to captivate potential buyers; every detail, from bespoke furnishings to custom lighting and curated colour palettes, is designed to reflect the desires of a specific target audience. Unlike home staging, show homes are a long-term investment, featuring premium furniture that remains in place for years, ensuring a lasting marketing impact. These thoughtfully designed spaces not only showcase the home, but also immerse buyers in an aspirational vision of living.
Show Units: Styled to sell
Show Units are expertly designed to create an inviting space that appeals to a wide range of potential buyers and tenants. Unlike show homes, which are tailored for higher-end, off-plan sales, show units feature a more universally appealing design, ensuring broad market suitability. Furnished with our stylish yet practical core furniture pieces, these spaces remain in place for extended use, allowing developers and operators to showcase properties for years. In many cases, the furniture can also be purchased as part of a furnished unit or through a David Phillips incentive voucher, if pre-arranged with the developer.
Home Staging: Dressing to impress
Home staging is a shorter-term solution for individual properties, generally used by private sellers or estate agents. The goal? To help potential buyers envision themselves living in the space. Unlike show homes, staged furniture is rented and removed once the property is sold, however, furniture and designs are still curated to match the needs of the target audience and the desired offer value. Also known as property staging, this approach is ideal for making an empty home feel warm and aspirational without a long-term investment in furniture.
Tailored Solutions from Start to Finish
Whether it's show homes, show units or home staging, David Phillips provides end-to-end support to ensure your property looks its best. All services include dedicated sales and account management, expert guidance across customer service, interior design, and product selection, and a professional operations team to handle delivery, assembly, and installation. From concept to completion, we take care of everything - so you can focus on selling faster and achieving the best possible return on investment.